Top 5 Business Apps Performance in Latin America Q4 2023

In Q4 2023, the top 5 business apps in Latin America showed varied performance metrics in terms of downloads, revenue, and active users. Below, we delve into the weekly trends of these apps, based on data from Sensor Tower.

Zoom Workplace experienced fluctuations in weekly revenue, starting at around $70K in late September and gradually declining to approximately $52K by the end of December. Weekly downloads saw a peak in early October at nearly 599K, but this number steadily dropped to around 174K by the end of December. Active users mirrored this trend, with a high of about 5.1M at the start of the quarter, falling to around 2.3M by the end.

Microsoft Teams maintained a consistent download rate throughout the quarter, starting at approximately 435K and ending at around 166K. Active users showed a downward trend, beginning at about 4.1M in late September and decreasing to roughly 2.8M by the end of December.

Uber - Driver: Drive & Deliver had a stable increase in downloads, starting at around 237K and reaching about 307K by the end of December. Active users also saw a gradual rise, from approximately 2.5M in late September to around 2.9M by the end of the quarter.

LinkedIn: Jobs & Business News displayed a steady revenue stream, fluctuating between $324K and $395K throughout the quarter. Downloads remained relatively stable, starting at around 185K and ending at approximately 159K. Active users slightly decreased from about 6M in late September to around 5.5M by the end of December.

Microsoft Authenticator saw a peak in downloads in mid-October at around 338K, but this number dropped to approximately 125K by the end of December. Active users showed a similar trend, starting at about 4.2M and declining to around 3.8M by the end of the quarter.

For more detailed insights and data, visit Sensor Tower.